A well-crafted press release is the best starting point for disseminating science to the media.
Who says that scientific stories are always misrepresented in the press? It isn’t necessarily so. In my experience, a scientific work can receive extensive and accurate press coverage with an appropriate media strategy.
Since 1998, I have produced and disseminated more than a hundred scientific stories to the press.
My press releases have been covered by the international media and have generated stellar visibility for many projects and the scientists behind them.
However, the extent of media coverage is only one parameter by which I judge the success of communication. Scientists are not seeking instant celebrity at all costs; instead, they want to disseminate balanced and scientifically correct information and avoid hype.
I have a long-term, demonstrable track record of generating widespread and scientifically accurate coverage for my clients’ research. This is not wizardry but the result of strategy, attention to detail, close relations with scientists and knowledge of media.
I help my clients in all phases of media dissemination, writing press releases, coordinating distribution to the press and assisting journalists for the follow-up of stories.
I have done media management for projects and organisations of any size, from single press releases to multi-million consortia. My work has helped many clients act as a reliable and authoritative source for the media, contributing to maintaining and increasing their reputation.