Sergio’s Notes

The use of embryonic stem cells was a very sensitive topic in the EU and the communication work with NeuroStemcell was part of a massive outreach effort with the companion EU-Project  ESTOOLS where I was also a communication manager.  Activities ranged from organizing lobby meetings at the EU Parliament to theatre plays and documentaries about stem cells and public discussions.  Successfully handling sensitive topics and communicating scientifically-accurate information to the public required a combination of experience, teamwork, and ongoing collaboration with the researchers involved.