EU Project ESTOOLS
Health, Stem Cells, Regenerative Medicine
Role & achievements
Helped the project to establish a strong, recognizable international identity. Coordinated public communication, press activities and outreach across the board. Produced press releases and other content arising from the project.
The use of embryonic stem cells was a very sensitive topic in the EU and the communication work with NeuroStemcell was part of a massive outreach effort with the companion EU-Project ESTOOLS where I was also a communication manager. Activities ranged from organizing lobby meetings at the EU Parliament to theatre plays and documentaries about stem cells and public discussions. Successfully handling sensitive topics and communicating scientifically-accurate information to the public required a combination of experience, teamwork, and ongoing collaboration with the researchers involved.