EU Project ESTOOLS
Health, Stem Cells, Regenerative Medicine
2006-2010
Role & achievements
Communication Manager
Helped the project to establish a strong, recognizable international identity. Coordinated public communication, press activities and outreach across the board. Produced press releases and other content arising from the project.
Sergio’s Notes
The use of embryonic stem cells was a very sensitive topic in the EU and the communication work with NeuroStemcell was part of a massive outreach effort with the companion EU-Project ESTOOLS where I was also a communication manager. Activities ranged from organizing lobby meetings at the EU Parliament to theatre plays and documentaries about stem cells and public discussions. Successfully handling sensitive topics and communicating scientifically-accurate information to the public required a combination of experience, teamwork, and ongoing collaboration with the researchers involved.

Science/Art Exhibit
Smile of a Stem Cell: a travelling exhibition of stem cell photos

Documentary
Behind the Science by Luca Citron

Theatre play Staminalia
(Nature review)

Newsletters

Identity
Visuals/Key messages/Branding

Website

Public Symposium, Lisbon 2010
In.J. Dev. Biol. Report By Sergio Pistoi

Meeting Report
Do we still need Embryonic Stem Cell Research? By Sergio Pistoi, ISSCR website

Press release
University study sheds light on human embryonic stem cells’ DNA changes
Press release
Induced pluripotent stem cells do not fully replace embryonic stem cells as disease models, EU- funded study shows.